Combining behavioral targeting of Cricket Lovers with social networks built around Cricket teams and Topics,
isn't a new concept. Since online social platforms host profiles ripe with geographic, demographic, and user-interest data, it's only logical for Cricket marketers to target and build campaigns based on such self-identified interests and preferences.
East India Corporation for instance, has taken MySpace user data and created a number of enthusiast and Cricket segments. These segments are then broadly grouped in 10 super-segments with 3 to 10 thousand members each.
Important Facts about Info available on social networks,
1. Contention about the accuracy of user profiles for targeting purposes.
2. Around 30 percent of profile information is erroneous.
3. Profiles Inaccurate due to user privacy concerns and humor.
Info Besides Social Profiles?
Tag clouds (define). del.icio.us users create bookmarks and assign them page tags or keywords.
Communicators of thought and emotion.
Audience feels and thinks.
Gene Smith, "Tagging: People-powered Metadata for the Social Web,"
Key point about Tag Clouds
organizational and social.
alternative to structured filing;
users Self motivated by Tag Clouds
Personalised standard
Pool of common tags created by others.
Inhernet communicative nature in tagging.
Tags as Chosen Mode of Communication
The Gothamist,
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